TRADEMARK REGISTRATION & PROTECTION
This is what brand protection looks like…
Let’s put your name on it!
A federal trademark is the single most powerful thing you can do to protect your brand name, logo, and business identity. We handle the whole process, flat fee, no surprises.
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Transparent Pricing
See exactly what you're paying for.
Most people don't realize how expensive "cheap" trademark filing actually is. Here's how we compare.
| Rising Brand Legal $2,500 + USPTO fees * | Traditional Law Firms $4,000-$6,000+ + USPTO fees * | Discount Services Starts around $1,000 Can escalate quickly. | |
|---|---|---|---|
| Your relationship | ✓ You know your attorney. Direct access throughout the process at no additional fee. | You may work with multiple people across departments. Calls and emails are often billed hourly. | No attorney relationship. Support is limited. |
| Comprehensive search + attorney review The USPTO will refuse both identical and similar marks to current registrations. What counts as "similar" is a legal interpretation. A real-world read on your risk is crucial. |
✓ Included, plus up to 3 courtesy alternative searches if your first choice is unavailable. | $500-$1,000 per search | ✗ Basic or none. A weak search leads to costly surprises after you've already paid to file. |
| Application drafting and submission | ✓ Included | $1,000-$1,500 | ✓ Included |
| USPTO correspondence and updates | ✓ Included | ⚠ Billed hourly. Est. $1,000+. | ✗ Not included. |
| Office Action response Up to 60% of applications receive an Office Action from the USPTO. It requires a formal written response to keep your application alive. |
✓ Included | ⚠ Billed hourly. Est. $2,000+. | ✗ Not covered. Failure to respond means your application is refused or abandoned. It will not register. |
| Unexpected Invoices Trademark applicants will receive around $3,000 worth of notices that look like official USPTO fees. These are rarely legit, but without guidance, many people pay thousands they don't have to. |
✓ We shield your contact info where possible and brief you on what to watch for before filing. $0 |
? Varies by firm and attorney. | ✗ You're on your own. Risk paying $3,000+ in unnecessary fees. |
| USPTO filing fees * Government fees paid directly to the USPTO. Required regardless of who files. |
$350 per class | $350 per class | $350 per class |
| What you actually pay ** | $2,500 + USPTO filing feesEverything above is included. No surprises. | Est. $4,000-$6,000 + USPTO filing feesUnpredictable due to hourly billing. | Starts around $1,000 + USPTO filing fees, but often ends higher than a full-service lawyer.Or you may lose it all and have to start over. |
Ready to Make it Official?
Your brand has come too far to leave it unprotected.
Two ways to get started — pick the one that’s right for you:
Client Reviews
What our clients say
"Sarah went above and beyond to help me register not one but TWO trademarks! She truly had my business' best interest, was professional, and easy to work with which made the process seamless. I would not be where I am today without Sarah and her team."
"I can't recommend Sarah Gilliland at Rising Brand Legal enough. She recently helped me file my business trademark, and she made the entire process so easy and stress-free."
"Working with Sarah and her team on trademarks has been easy and painless. She makes sense of big scary legal concepts, and walks you through the realities of the process all without making it seem intimidating or impossible."
Common Questions
Before you ask, we have answers.
How long does the trademark process take?
The USPTO is currently processing applications in roughly 12 to 18 months from filing. What matters most is your filing date. That's your place in line, and no one can jump ahead of you once it's established. You can use the ™ symbol immediately after filing and the ® symbol once your registration is official.
What if I already have an LLC? Do I still need a trademark?
Yes. An LLC protects your personal liability but it does not protect your brand name. Two businesses in different states can have the same LLC name. A federal trademark is what gives you exclusive rights to that name in your industry, nationwide.
I searched Google and the USPTO myself. Can I skip the search and save money?
We love that you did your homework. But a DIY search and an attorney search are very different things. The USPTO refuses marks that are similar to existing registrations, not just identical ones. "Similar" is a legal interpretation, not a gut check. For example, the USPTO ruled that "Ghost" wine and "Apparition" wine were too similar to coexist. Most people would never catch that on their own. Skipping the professional search is one of the most common ways applicants lose their filing fee entirely.
I got a trademark with my state. I'm covered, right?
A state trademark only protects you within that state. A federal trademark gives you exclusive rights across all 50 states in your industry. That distinction matters more than ever now. When your brand lives on Instagram, TikTok, and the internet at large, your reach is national from day one. Your protection should be too.
What's the worst thing that could happen if I wait?
Someone else could file first. In the US, trademark rights are largely tied to your filing date. If another business files for your name before you, even if you've been using it longer, fighting back will almost certainly cost you 10 times what a trademark filing would have. Cease and desist responses, oppositions, and rebrand costs add up fast. The longer you wait, the more you have at stake.
I've seen services online for under $200. What's the difference?
Those services file the paperwork and stop there. They don't search for conflicts, respond to USPTO correspondence, or handle Office Actions. Many clients who start with discount services end up coming to us after running into problems, often spending more in total than our flat fee would have cost. The USPTO filing fee alone is $350 per class. Factor in everything else and the math shifts quickly.
Can I trademark a logo as well as a name?
Yes, and it requires two separate filings. If you're thinking about protecting both, reach out before you get started. We offer special pricing when clients file more than one trademark at once.
I’m ready to file!
* USPTO filing fees are government fees paid directly to the United States Patent and Trademark Office. They are $350 per class of goods or services and are not included in our flat fee. They are the same regardless of who files your application. The USPTO may charge an additional $200 fee per class in the event the description of your products or services falls outside of certain guidelines or is over 1000 characters in length.
** Rising Brand Legal’s flat fee covers the full trademark application process with the USPTO, including search, drafting, filing, correspondence, and Office Action responses. Any third-party oppositions or disputes that arise after filing, such as a challenge from another trademark owner, fall outside the scope of this engagement and are subject to separate representation and fees.
*** Trademark registration is a legal process and registration cannot be guaranteed. The outcome depends on the USPTO's examination and the trademark landscape at the time of filing. Be cautious of any service that claims to guarantee a trademark registration. There is no way to make that promise, and any service making it should raise a red flag.